BCH earned a total of 24 awards at the 2011 Landmarks of Excellence Awards. The Landmarks of Excellence Awards recognize the best public relations work in the Greater Louisville region, and are organized by the local chapters of the Public Relations Society of America and the International Association of Business Communicators. Public relations professionals from other cities judge the award entries, and scores are based on planning, creativity and execution, as well as a demonstration of achievement of objectives.
ContinueWhen it comes to selling, trust between producer and consumer is crucial. Testimonial videos are great ways to back up product claims that you make as an advertiser. Consumers will believe their neighbor before they will believe a stranger. The key idea is to hit the sweet spot where the person being interviewed is obviously [...]
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