There’s another splash along downtown Louisville’s Whiskey Row. We’ve teamed up with one of our clients, Four Roses Bourbon, to install a vintage-inspired art mural at 118 East Main Street, paying tribute to the company’s history in the two-block stretch of Main Street that once housed more than 20 spirits merchants.
Currently home to technology companies such as Indatus, Spoke and Voitress, the building was home to Four Roses founder Paul Jones Jr.’s company from 1884 to 1922.
According to Four Roses, Paul Jones conducted all of his business in this location from the time he arrived in Louisville until his death in 1895. Then, his nephew, Saunders Paul Jones, operated the company until 1922, when the Paul Jones Company could no longer store Bourbon at East Main Street and was forced to move to the Stitzel Distillery on Story Avenue. This move followed the enactment of Prohibition in 1920.
The mural measures 21 feet tall by 28 feet wide, and was hand painted over several days by Louisville artist Kirby Stafford. The design resembles Four Roses’ branding from the early 1900s, modeled after a classic Four Roses bottle adorned with embossed roses and a metal front-plate.