Tourism campaign blazes new Urban Bourbon Trail (Louisville Courier-Journal)

Louisville's daily newspaper recently highlighted a Bandy Carroll Hellige campaign designed to connect Louisville with Kentucky's bourbon tourism, much like San Francisco is connected to the wine tourism of Sonoma and Napa Valley.

"There's an opportunity to build this destination in the same vein as scotch or wine country," said Gary Sloboda, BCH creative director.

About BCH

BCH was founded in 1990 by partners Susan Bandy, Mark Carroll and Tim Hellige, and offers a full range of marketing communication services including advertising, new product introduction, public relations, Internet marketing, media and branding. Headquartered in Louisville, Ky., BCH has 41 employees in Louisville and Indianapolis, Ind. Among the company's other clients are Big O Tires Service Centers, Bluegrass Cellular, Hoosier Lottery, Jewish Hospital and St. Mary's Healthcare, Louisville Convention & Visitors Bureau and Skier's Choice.

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