How we do what we do (Our Process)
We believe in getting the Brand right first, because quite frankly, if you don’t do that, everything else you do won’t matter. Our process is how we get it right.
What we can do (Capabilities)
Our capabilities are there for each and every one of our clients and revolve around our clients. Not every client uses every capability and some use them all. Our capabilities are integrated across platforms and they are stand-alone.
Research
Planning
Media
Creative
Digital
Analytics & KPIs
Social Media
Public Relations
Four Roses Bourbon
Bringing the best Bourbon back.
Four Roses hired BCH to re-Brand this iconic brand and re-introduce the product to the US. Our initial re-launch of the Brand into the US was in 2005, focusing the Brand on Four Roses unique process and its heritage. It is because of the unique process that Four Roses can so expertly handcraft its bourbons.
Take a sip
Louisville Tourism
Bourbon, Culinary, Craft Beer, Horse Racing
The re-branding of Louisville is completed with a brand built around 3 unique pillars for Louisville…southern-ness…bourbon…culinary. This allows Louisville to celebrate its uniqueness which is very important to leisure travelers as well as convention/meeting planners.
Visit this case studyIf you don’t get the Brand right first, nothing else matters.Tim Hellige, Partner