Best of show

BCH earns top honor plus and several more at 2015 Louies

The Louie Awards are always a showcase of the region’s top creative work and, this year, BCH was honored to take home the top professional award of the night.

BCH’s “Pam’s A Winner” campaign was named Best of Show at the 41st annual Louie Awards Gala, hosted by the Advertising Federation of Louisville. BCH produced the campaign for the Kentucky Lottery and it aired locally during the 2014 Super Bowl as a series of spots featuring an every-day winner of the lottery who decided to buy her own Super Bowl commercials with her winnings. No brand was featured in the spots themselves, until it was unveiled via social media after the big game.

The Best of Show recognition was one of 15 Louie Awards BCH earned, more than doubling the award total of any other agency. Gold winners from the 2015 Louies will automatically advance to regional and possibly national competitions. Other BCH work that was recognized includes:

Consumer or Trade Publication, Full Page, Four-color

Silver: Four Roses Distillery “Swig”

Silver: Greater Louisville Convention & Visitors Bureau “Happy Hour”

Silver: Greater Louisville Convention & Visitors Bureau “Southern Cuisine”

Out-of-Home, Outdoor Board, Flat

Gold: Four Roses Distillery “Sips”

Gold: Four Roses Distillery “Prohibition”

Outdoor Board, Extension / Dimensional

Gold: Louisville Zoo – “Fly Swatter”

Television, Local (one DMA), :30

Bronze: McDonald’s Indianapolis “Colts Blitz Box”

Advertising and Promotion, Banners Standard

Bronze: McDonald’s Kentuckiana “Single Double Triple Cheeseburger”

Collateral Material, Annual Report

Silver: Delta Dental of Kentucky “2013 Annual Report”

Point-of-Purchase, Counter Top or Attached

Silver: Greater Louisville Convention & Visitors Bureau “Culinary Rack Card Display”

Websites Consumer, Products

Silver: Four Roses Distillery “Four Roses Bourbon” website

Site, Exterior Still or Static

Bronze: TARC “All Aboard”

Elements of Advertising, Logo

Silver: Louisville Zoo “Big Big Bugs”

Bronze: TARC “Zero Bus Logo”