Google Analytics Data Retention Changes & Settings – What You Need to Know

What’s Happening? On May 25, 2018 Google Analytics’ new data retention settings will take effect.   What are Google’s Data Retention Settings? Google release data retention settings in response to the European Union’s General Data Protection Regulation (GDPR), a EU regulatory law focusing on data protection and privacy for all individuals within the European Union. […]

BCH earns Pinnacle Awards

We work hard to make our clients famous… but we’re not in it for the recognition. Although a piece of hardware to add to the trophy shelf every now and then sure doesn’t hurt. We recently took home four awards at the Public Relations Society of America Hoosier Chapter’s Pinnacle Awards dinner, which honors the […]

We Want You!

We are looking for participants for a focus group on January 17, 2018 from 6-7:30 p.m.. Selected respondents will be compensated $75 for participation. Requirements: 35-54 Males and Females Must have played a Lottery draw game within the past 3 months Must have an annual income of $35,000 or higher If you are interested in […]

Newhart Elfs it up for BCH’s new Kentucky Lottery Spot

Focus groups have been used for years to help determine everything from package design to entire campaign strategies — but what if that focus group took place at the North Pole? And what if the elf moderating that focus group was none other than comedy legend, and Papa Elf from the movie ELF, Bob Newhart? […]

3 Tips to Put the ‘Influence’ in Influencer Marketing

Think about it. Before you make a purchasing decision, who do you consult? Many consumers, especially Millennials, turn to friends, family and, increasingly, social influencers. In fact, a recent study showed that 82 percent of consumers surveyed were “highly likely” to make a purchase if recommended by a trusted influencer. That’s where we come in. […]