Drawing visitors from all over

BCH named agency of record for Louisville Convention & Visitors Bureau

The Louisville Convention and Visitors Bureau (LCVB) has selected BCH as its agency of record.

BCH will work with LCVB to develop marketing communications programs to attract tourists and conventions to Louisville, at a time when new hotels, bourbon destinations and the expansion of the Kentucky International Convention Center are in the works.

“As the city continues to transform into a leading destination for both conventions as well as leisure travelers, we look forward to working with the Bureau to highlight a unique sense of place that will help Louisville stand apart from peer cities,” said Tim Hellige, BCH partner.

BCH has worked withLCVB in recent years to develop the concept of the Urban Bourbon Trail and the new initiative, Culinary Louisville, to promote Louisville’s restaurant scene.

“BCH has a strong history of tourism marketing, and we’re excited to expand our work with them at such an important time for the growth of travel and tourism in Louisville,” said Stacey Yates, vice president of marketing communications with LCVB.

Tourism is a major driver of Louisville’s economy, generating an economic impact of $1.7 billion and supporting 36,000 jobs. With the upcoming $1 billion investment in tourism infrastructure, including a renovation and expansion of the downtown convention center, the addition of 1,500 hotel rooms and 10 distilleries that will comprise an Urban Bourbon Experience, Louisville is on its way to become an entirely new destination by summer 2018.