Feb 9th, 2015
BCH forges relationship with Earth Fare.
Sometimes, a chance encounter can lead to a great relationship. That’s what happened when we were first introduced to a recently added client, Earth Fare. The natural foods grocery chain opened its first Indianapolis location in 2012 at Hamilton Town Center, another BCH client. We were happy to lend a hand with the grand opening, using our media contacts to earn Earth Fare some nice story placements.
Then, we were thrilled when the Asheville, NC-based company approached us last summer to help with yet another grand opening in the Indianapolis area. This time, we dug deeper, arranging tours with bloggers and securing radio and television interviews, in addition to arranging live, on-air cooking segments on two different stations and lending our expertise to their media-buying strategy.
When Earth Fare called a third time, this time asking us to take our act on the road and assist in the grand opening of their Jacksonville, Florida location, we knew we had a good thing going, and decided to make it official. In 2015, BCH will assist Earth Fare with several new store grand openings around the country, in addition to offering PR and media relations strategy and support for their existing 34 locations around the Midwest and Southeast.